The next three decades will be the most technologically disruptive era in human history. Advances in artificial intelligence, combined with radical breakthroughs in hardware, will usher in an era that sounds like science fiction today. Devices will fade away, virtual environments will emerge and super-smart AI assistants will organize our lives and run our businesses. In this new world, our relationship with technology will change forever. We will, both virtually and biologically, Merge together. Based on exclusive interviews with inspirational business leaders, world-renowned academics and pioneering researchers, Merge investigates the five stages of this extraordinary journey. It explores the urgent implications for marketing and reveals exciting new opportunities for brands. Crucially, it identifies what needs to be done today in order to prepare for tomorrow – a future in which humanity and technology become inextricably linked.
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